Apple Looks to Status-Hungry Vietnam for Growth: Southeast Asia – Bloomberg 07-16-14

Salient to Investors:

  • Tim Bajarin at Creative Strategies said one of Apple’s biggest moves is in Southeast Asia, given Android has passed Apple in smartphones and has made huge strides in tablets in 2014.
  • Gartner said Android smartphones comprised 78 percent of the global market in 2013 versus 66 percent in 2012, while iPhone was down to 16 percent from 19 percent the year before. Apple’s share of the global tablet market fell to 36 percent in 2013 from 53 percent in 2012 while Samsung’s rose to 19 percent from 7 percent the year before.
  • Lam Nguyen at International Data predicts Vietnam smartphone sales will increase 56 percent in 2014, and iPhones are a relatively affordable status symbol.
  • Matthew Crabbe at Mintel said increasingly, the battle for brand loyalty is shifting to Southeast Asia’s growing consumer economy, whereas China, though a big market, is also a competitive and maturing market.

Read the full article at http://www.bloomberg.com/news/2014-07-15/apple-looks-to-status-hungry-vietnam-for-growth-southeast-asia.html

Click here  to receive free and immediate email alerts of the latest forecasts.